The challenge
Your organization is doing critical work that matters. You have compelling content, a solid website, active social media. But you’re hitting a wall when it comes to reaching new audiences and connecting with the specific stakeholders who need to hear your message most.
The problem isn’t your mission or your brand – it’s visibility in an oversaturated market.
My approach
With over 15 years of experience leading nonprofit marketing and communications, I specialize in visibility strategies that leverage your existing expertise and connections to build credibility and reach new audiences. My approach integrates seamlessly with your current efforts, enhancing your communications strategy rather than replacing it.
What I offer
Strategic visibility planning
- Audience mapping and stakeholder analysis
- Internal expertise assessment and positioning strategy
- Integration with existing communications
Thought leadership development
- Executive and staff positioning
- Content development and ghostwriting
- Speaking engagement identification and pitch development
- Media relations and spokesperson prep
- Webinar and video production
Implementation and execution
- Conference and event outreach
- Podcast and webinar booking
- Article placement and publication
- Strategic partnership facilitation
Ongoing support
- Performance tracking and strategy refinement
- Opportunity pipeline management
- Crisis communications support
- Long-term visibility planning
Why this works
After spending more than a decade implementing these strategies in-house, I’m now offering them to organizations ready to scale visibility.
My signature approach simultaneously elevates your organization’s profile while developing your team as recognized thought leaders. It’s organizational growth and professional development wrapped into one strategic initiative. Your team members gain valuable skills, build their professional networks and establish themselves as thought leaders, while your organization gains credibility, reaches new audiences and achieves business goals.
You don’t need to change who you are to reach the audiences that matter most to you. Let’s make the expertise and connections you already have shine so you can break through the noise.