Visibility strategies for
changemakers & their ideas
Your work deserves a bigger audience
You’re making a real impact. Your organization has expertise, connections and compelling communications. But in today’s crowded landscape, even the most critical missions can struggle to reach the right people.
What if you could leverage what you already have – your team’s knowledge and existing relationships – to break through the noise and connect with the audiences who need to hear from you most?
Breaking through the noise
I help mission-driven leaders and changemakers harness thought leadership to grow their audiences and amplify their impact. With over 15 years of experience leading marketing and communications at nonprofits, I’ve discovered that the most powerful visibility strategies don’t require complete rebrands or massive advertising budgets.
By strategically positioning your existing expertise and connections, we can open doors, build credibility and reach new audiences that matter to your mission.
Real results
When the Full Frame Initiative needed to reach city planners and government decision-makers for their groundbreaking urban planning tool, their audience was primarily in human services. Through strategic thought leadership positioning, I grew their target audience by 40% in under two years, with engagement that exceeded their capacity to respond.
The approach: Position internal expertise as thought leadership, leverage existing connections and integrate seamlessly with current communications strategy.
The outcome: Speaking engagements at 10+ national conferences, Aspen Ideas Festival Fellowship, published articles, podcast and webinar appearances and real implementation of their tool across multiple cities.